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Captivating the social generation for Aegon insurances

A secure, easy to use application for the social media generation to apply for insurance online


Kroodle was an initiative of Aegon, one of the world’s leading insurance companies. The Kroodle team launched innovative insurances using data to provide lower insurance premiums. WORTH was tasked to collaborate with the Kroodle team and develop a web application that would capture essential data as part of the purchasing process.

Aegon recognised the need to offer a secure, easy-to-use product that would appeal to the social media generation. The goal was to interest prospects in a new way of applying for insurance and motivate them to share the data client needed in a social, but secure way.

Aegon established the following objectives:
- Create a secure, easy tool to use.
- Make it easy to provide data: one-step login with social media
- Develop and build in a short timeframe
- Monitor and measure user responses to find the sweet spot
- Interest prospects in a new way of dealing with insurance

WORTH built a highly secure, user-friendly tool that eliminated time-consuming form-filling by enabling prospects to login via their Facebook or Twitter accounts. With the application we eliminated time-consuming form-filling online.

"The fact that Kroodle was specifically designed for mobile devices is unique within the international insurance market."

Marnix Zwart, Co-Founder Kroodle

De aanpak

Iterative approach - We adopted a flexible, iterative approach to this collaborative project that enabled the team to quickly achieve a secure working solution and continually adapt it in line with prospects’ response levels.

Getting to know the user - As part of the project, we carried out detailed monitoring and measurement of users’ responses to different approaches to find the sweet spot that would attract the most prospects. The Kroodle reputation score tool provided Aegon with an innovative product that helped them develop a new market sector and build relationships with younger prospects who had been hard to reach with traditional marketing methods.


A highly secure, user-friendly reputation score tool that capture prospects’ data from Social Media access log in, helping to build relationships, build brand loyalty with the social-savvy audience within the assurance market.

Developing a new market sector - Seamless social login making the insurance application process familiar and navigable for the social generation.

Ensuring security and confidentiality - A highly secure backend system with communication features to manage personal data.

Providing an attractive, seamless user experience - User-friendly, easy-to-use functionality.

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